Silver medalist of the Olympics, choreographer Ilya Averbukh told how much athletes earn for participating in ice shows.
“I am at the origin of this business in Russia. Everything that is happening now, including a large number of very different ice shows, is a derivative of what I conceived more than 15 years ago. At first there were just demonstration performances. And it was quite courageous to dream that it would acquire such proportions.
The cons had to be closed in different ways - I sold one car, then there was Saab, I refinanced several times. The maximum losses were after the first tour - more than 100 thousand dollars. At that time, just a lot of money.
Making a quality performance is expensive. And I immediately positioned my show as a show featuring champions from champions. I trained in the regions for a long time. It didn't generate income. But I studied, gained experience, understood how everything should be, from the advertising layout to the search for sponsors.
We have been working in the ruble zone for a long time. They stopped converting everything into currency after the crisis. Things got sadder in currency. The average fee of an athlete is somewhere between 150-200 thousand rubles for one exit ",
- transfers the words of Averbukh Sport24.